We know who your next customer is

Our data-driven shopper advertising solutions help you create impact with your target customers.

What is your objective?

Increase visibility for your products

Create visibility and awareness for your brand and items among existing and potential shoppers.

Boost engagement with your products

Convince in-market shoppers to buy your items and create more loyal customers.

Increase conversion for your products

Stimulate consideration & purchase intent for your brand and items among potential in-market shoppers.

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Discover the success stories

of advertisers who preceded you

'Sponsored products helps us to be visible and findable.'

Melissa Lauterslager & Dries Bruggen, MaxiMondo

"Our message reaches a larger part of our target audience."

Maico Barneveld, VONROC

"The conversion rate of some campaigns doubled."

Mats Struik, Elmarc

Advertising via bol.com

Our campaign tools for every objective

Display advertising
  • Uses shopper data from bol.com
  • Effective reach on bol.com and other sites
  • Native banners
More about display advertising
Social advertising
  • Uses shopper data from bol.com
  • Leverages the strength of the bol.com brand
  • Increases engagement and consideration
More about social advertising
Sponsored products
  • Puts your product in the spotlight
  • Works as a booster for your products
  • Reaches an audience with the highest willingness to buy
More about sponsored products

bol.com Retail Media

Using data to make impact on an audience of millions in buying mode

More about us