Who is responsible for processing your information?
Bol.com bv, registered at Papendorpseweg 100, 3528 BJ Utrecht, is the controller in processing the data as described in this cookie policy.
What are cookies?
Cookies are small, simple text files that your computer or mobile device saves when you use our advertiser site. In addition, there are technologies similar to cookies that yield the same results, which we use for our communication as well.
Which are the other technologies similar to cookies?
Web beacons, Local and Session Storage, and SDKs are standard internet technologies which, sometimes together with cookies, allow a system to collect information and then send it. By using cookies and other technologies, we ensure, for example, that:
- Surfing on the advertiser site is more enjoyable and easier for you;
- You do not receive or have to enter the same information again and again when you visit our advertiser site;
- We can assess how our advertiser site is used and where we can make improvements;
- We can assess whether (and how) our information is read and where we can make improvements;
- We can show you recommendations and ads based on your interests
- We can recognize which device you are using when you visit our site;
- We can track the frequency (or have it tracked) with which ads are displayed, so we can more closely adjust them to your needs and interests, and avoid showing you the same ad again and again.
Third-party cookies
Third-party cookies are also placed by our advertiser site. The privacy and cookie policies of the third party in question apply to the use of cookies by other businesses.
Which types of cookies do we use? In short:
Functional or essential cookies
Functional cookies make sure that our advertiser site works correctly, for example to monitor your cookie preferences.
Analytical cookies
Analytical cookies, with the assistance of third parties, collect statistics about how our advertiser site is used and if (and how) our information is read. This helps us to continue to improve our web site and communication to the advantage of our users.
Marketing cookies
We use marketing cookies on our advertiser site. Third parties can also use marketing cookies on our advertiser site. We also use marketing cookies on the web sites of third parties. We can combine the information from these marketing cookies. This enables us to show ads that are as relevant as possible on the site of third parties and we can monitor which ones you have already viewed. Moreover, we offer you information that is as relevant as possible, based on your browsing and search behaviour. We can also recognize you if you click through to the advertiser site from an email message from bol.com. With your permission, we can also make our communication more personal and relevant for you.
Functional or essential cookies
Functional or essential cookies ensure that the advertiser site functions well. For example:
- Using stored browser settings to provide an optimal view of our advertiser site on the screen of your device;
- Storing your cookie preferences;
- Managing the traffic on the web site for an even load, so that it is easily accessible and keeps functioning optimally.
Analytical cookies
We use analytical cookies to study the use of the advertiser site with the help of third parties. Among other things, these statistics provide us with insights into the frequency of visits and where we can improve our advertiser site. This allows us to optimize your experience of the advertiser site constantly. The information stored includes:
- The IP address, which is rendered anonymous;
- Technical characteristics, such as the browser you use (e.g. Chrome, Safari, Firefox), screen resolution, preferred language, and device;
- From which page or via which advertisement campaign you came to the advertiser site;
- When and how long you visit or use the advertiser site;
- Whether you use functionality of the advertiser site (for example looking for information);
- Whether our information is read; and
- Which pages you visit on our advertiser site.
We use these cookies, for example, to:
- Track the number of visitors to our advertiser site;
- Record the duration of a visit;
- Track the number of customers that open our information pages;
- Gauge the success of an advertising campaign;
- Determine the order in which a visitor views pages on our advertiser site;
- Determine which articles and pages can be linked to each other.
Marketing cookies
You may also come across our ads on third-party web sites. We use cookies to keep our communication and ads relevant. These marketing cookies allow us to:
- Track which ads you have already seen;
- Track how often you have seen an ad;
- Avoid showing you the same ad over and over again;
- Track whether you click on ads;
- Measure whether you read our information and which links you click on, so that we can make our information as relevant as possible for you;
- We can combine the data from your browsing and search behaviour with the data from your account (for example, which services you buy from us); on the basis of these combined data, we can build segments, irrespective of the device used;
- We can get a picture of your interests through the segments constructed. We tailor the information on the advertiser site and our ads on the web sites of third parties to this.
The following parties use cookies and/or other technologies on our advertiser site:
Good to know: in some cases, that is when using the Meta pixel and by this means being able to tailor our advertisements to your preferences, bol.com and Meta both qualify as "joint controller" as meant in the GDPR. For this relationship, Meta and bol.com have entered into an agreement about their respective responsibilities, which agreement can be found here: https://www.facebook.com/legal/controller_addendum For more information, including how you can submit a request for access to your personal data to Meta, we refer you to Meta's privacy policy.
To manage your marketing cookie settings with other parties, we refer you to the web sites of these third parties:
Browser settings
If you do not want web sites to be able to save cookies on your computer, you can modify your browser settings. You will then receive a warning before cookies are placed on your computer. You can also adjust your settings so your browser rejects all cookies or only third-party cookies. You can also remove cookies that have already been placed. You will need to modify settings separately for each browser on each device you use. Unfortunately, if you do not allow cookies, we cannot guarantee that our advertiser site functions properly. Some functions of the advertiser site may then be lost and some pages may not be visible to you at all. Also, refusing cookies does not mean that you will no longer be shown any ads. The ads you see will simply not be adapted to reflect your interests and may be repeated more often. The procedures for modifying settings vary from one browser to another. Click on one of the links below to go directly to the instructions for your browser or refer to the help function of your browser, if necessary.
To turn off cookies from specific parties, go to www.youronlinechoices.com.
Deleting cookie history
If you have chosen "Refuse marketing cookies" above, these cookies will no longer be placed on your device. To delete your cookie history, follow the instructions for your browser.
Deleting cookies in Chrome:
- Click on the 3 dots in the top right corner. Go to History > History > Clear browsing data.
- The "Clear browsing data" menu first gives you the option to erase browser information from the time the cookies were first used, up to and including the last hour only. Below that, you can choose which items you want to erase. Be sure to tick "Cookies and other site and plug-in data".
- Press the "Clear browsing data" button.
Deleting cookies in Safari:
- Go to Safari > Preferences > Privacy > Remove saved cookies and data > Manage web site data > Remove all.
Deleting cookies in Firefox:
- Click on the 3 horizontal dashes in the top right corner and select Options > Privacy > Remove individual cookies.
- Select "Remove All".
Deleting cookies in Microsoft Edge:
- Click on the 3 dots in the top right corner > Settings. Under "Erase Browse data" select the option "Choose what you want to erase".
- Select the cookies (pre-selected) > Press the "Erase" button.
Deleting cookies in Internet Explorer:
- Click on the cog wheel in the top right corner. Choose Internet options and the General tab. Under "Browse history", click on "Remove".
- You do not want to remove everything? Make sure you check the "Cookies and web site data" box at the very least and click on "Remove".
Privacy Policy of bol.com
Personal data are also processed with the use of some cookies as described above. You can find more information about how bol.com handles your data in our privacy policy.
Concluding remarks
We modify our cookie policy when we change our advertiser site or when the rules concerning cookies change. You can read the latest version of this cookie policy by clicking on the link to the cookie policy of bol.com at the bottom of each page. View the full cookie overview of bol.com (pdf).