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More engagement

for your brand and products

  • Stimulate consideration & purchase intent for my brand and products

  • Reach potential shoppers based on their interest & intention in the most relevant shops

  • Bol is the #1 retail brand in the Netherlands & Belgium

Discover more

More engagement for your brand and products

Every day, millions of shoppers visit bol with an interest in specific products and brands. We know what your potential shoppers are looking for, what they click on, what they look at and where they are on bol. Through our platform, you can encourage your target audience to consider your brand and purchase your products. Our advertising solutions driven by shopper data reach them with the right message at the right time and place — both on bol and beyond.

of visitors
use for orientation & inspiration
million customers
in Belgium and the Netherlands
retail brand
of the Netherlands & Belgium
advertising campaigns
based on valuable shopper data

Discover the success stories

from advertisers who preceded you

'Sponsored products helps us to be visible and findable.'

Melissa Lauterslager & Dries Bruggen, MaxiMondo

"Our message reaches a larger part of our target audience."

Maico Barneveld, VONROC

"The conversion rate of some campaigns doubled."

Mats Struik, Elmarc

Display advertising
  • Uses shopper data from bol
  • Effective reach on bol and other sites
  • Native banners
Display advertising
Social advertising
  • Uses shopper data from bol
  • Leverages the strength of the bol brand
  • Increases engagement and consideration
Social advertising
Sponsored products
  • Puts your product in the spotlight
  • Works as a booster for your products
  • Reaches an audience with the highest willingness to buy
Sponsored products

'Create a connection with the customer'

Tens of thousands of partners offer their items on bol. And everyone wants the attention of the consumer. How do you make sure you sell your item, instead of your competitor? Simply put, this revolves around 3 things: visibility, engagement and conversion. Would you like to know everything about the importance of engagement on bol and what this could mean for you? Read the Dutch whitepaper 'Create a connection with the customer'.

Get started in the way that best suits you

Discover how to create more engagement for your brand & products