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More visibility

for your brand & products

Hand die producten selecteerd op een tablet
  • Boost visibility & awareness for your brand and products

  • Achieve maximum measurable reach to a wide audience of potential buyers

  • Create more loyal customers & brand growth

Discover more

More visibility for your brand & products

Visibility creates top-of-mind awareness among your target audience. Every day, millions of shoppers visit bol to be inspired and informed about products and brands. This offers a huge opportunity to increase your visibility and impact. Our advertising solutions driven by shopper data stimulate awareness of your brand and products among a broad shopper target group who are in purchase mode, both on bol and beyond.

of searches
start on a retail platform
more shoppers
search on marketplaces than (brand) websites
million reach per month
makes the largest Dutch website
Dutch and Belgian customers

Discover the success stories

of advertisers who preceded you

'Sponsored products helps us to be visible and findable.'

Melissa Lauterslager & Dries Bruggen, MaxiMondo

"Our message reaches a larger part of our target audience."

Maico Barneveld, VONROC

"The conversion rate of some campaigns doubled."

Mats Struik, Elmarc

Display advertising
  • Uses shopper data from bol
  • Effective reach on bol and other sites
  • Native banners
Display advertising
Social advertising
  • Uses shopper data from bol
  • Leverages the strength of the bol brand
  • Increases engagement and consideration
Social advertising
Sponsored products
  • Puts your product in the spotlight
  • Works as a booster for your products
  • Reaches an audience with the highest willingness to buy
Sponsored products

'To see and be seen'

Tens of thousands of partners offer their items on bol. And everyone wants the attention of the consumer. How do you make sure you sell your item, instead of your competitor? Simply put, this revolves around 3 things: visibility, engagement and conversion. Would you like to know everything about the importance of being visible on bol and what this could mean for your articles? Read the Dutch whitepaper 'To see and be seen'.

Get started in the way that best suits you

Discover how to create more visibility for your brand & products