Sponsored products

Want to make a new product stand out? Or get your top-sellers even more attention? Sponsored products make sure you're visible to the right audience. By linking keywords used by your (potential) customers directly to your articles, you appear high in their search results.

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The advantages of
sponsored products via bol.com

Sponsored products gives you a boost

On average sponsored products generated 4 times as much sales as the amount spent.

Choose your own keywords

Decide in advance which keywords you want to target (or not). Your products will be shown if customers search for these terms.

Increase your revenue

On average advertisers saw +18% of total revenue coming from sponsored products campaigns.

Improve your visibility

On average advertisers saw +22% of total viewable impressions in list page coming from sponsored products campaigns.

Pay per click

You only pay when shoppers click on your ads. The price of each click is entirely up to you.

Move up the list

On average advertisers saw +15% of total clicks in list page coming from sponsored products campaigns.

*Period of the analysis: December 2021 - February 2022. Numbers refer to monthly average.

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about sponsored products

Sponsored products helps you reach visitors in various purchase stages. A bidding system lets you indicate how much you want to spend on your ad, and you only pay when someone clicks on your ad. Do you want to stand out with your product and boost your sales? Then choose sponsored products.

Sponsored products can help new items stand out or bring extra attention to top sellers by ensuring you’re visible to the right target audience. By linking keywords used by your (potential) customers directly to your items, they appear high in search results.

Sponsored products makes you more visible to potential customers by reaching more interested shoppers. The extra traffic on your product page will give you an organic rankings boost, too. And you are always in control, so you can adjust based on data to achieve optimal results.

You can opt for an automatic or manual keyword strategy. We advise you to start with automatic to quickly discover top keywords. After that, you can switch to a manual strategy to focus on the ones that perform best for you.

Sponsored product ads are shown in the buying block. The partner with the best offer in terms of price, delivery time and service appears here. Appearing in the buying block significantly increases the likelihood that a product from your range will be added to the shopping cart.

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