Interview30 March 2021

'A new article immediately appears in 3rd place in the search results'

Magdy Kandil is a marketplace & e-commerce specialist and sells own brand home, garden and kitchen items. 'When we use advertising through, we get more impressions and more clicks. That, in turn, ensures a higher organic ranking and that is our ultimate goal. We don't go for the quick turnover and really have a long-term vision. Advertising via helps us with that. If you sell a unique item with little competition on the keywords, then you don't need to advertise. But in a category with a lot of search volume, you just barely get in otherwise.'

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