URL guidelines

On this guidelines page, you will find the rules we apply for submitting a landing page URL for all bol Retail Media campaigns.

Submission instructions

The URL is submitted trough the designated form that the URL person receives via email.

URL person

The URL person is appointed by BRM to provide the URL.

URL briefing

The URL is submitted via the briefing form that the URL person receives trough an automated email.

Submission deadline

The deadline for submitting the landing page URL is one week before the initial campaign start date.

NL/BE split

If there is a split between Dutch and Belgian URLs, the URL person receives a briefing with two input fields for submitting the URLs.

Disclaimers

  • If the URL does not work properly and the campaign cannot go live or needs to be paused, it will impact the progress of the campaign. This affects the delivery and consequently the performance.
  • BRM does not check URLs during the campaign. The URL person is responsible for monitoring the URL throughout the entire duration according to the specified requirements described below.

URL change

If a URL change needs to occur during a campaign, it should be coordinated with the project manager at least one week before the change. The deadline for submitting the new URL is one week before the URL change takes place.

Conditions

The URL must meet the following conditions:

  • The URL starts with www.bol.com/nl/... or www.bol.com/be/nl/....
  • The correct assortment is loaded, as agreed with the advertiser.
  • Sufficient inventory is loaded in relation to stock availability, and this inventory is monitored by the URL person throughout the campaign.
  • The URL is active one month before and after the campaign period to ensure it is active on time.
  • The URL should not contain a '?' or '#'.
  • Search text URLs should not be submitted.