On this guidelines page, you will find the rules we apply when creating all bol Retail Media Social Link Ad campaigns.
A Social Link Ad campaign consists of four versions that vary in copy and/or visual. During the campaign, we optimize based on the best-performing version.
A Social Link Ad:
It is important to provide sufficient visual material. Please provide at least 3 product images and 2 lifestyle images to give the designer enough creative space in the design.
The product images for Social Link Ad campaigns should:
The lifestyle images for Social Link Ad campaigns should:
When a product image is used, the designer will choose a background color from the bol color palette. This choice will align with the advertiser's style and match the campaign message, unless a preference is indicated in the briefing. The vormentaal will always have a different color from the same color family.
In some cases, it is not possible to choose a background color. Established bol campaign formats, such as the Bol 7-Days and Black Friday, have a fixed design with customized guidelines. For these campaigns, the color is predetermined and cannot be changed.
When only product images are shown on the banner, we use category-specific visual language. This is carefully and appropriately chosen to match the message and/or products displayed on the banner. During holidays or special occasions, we use visual language to match.
Within the bol brand identity:
What main message do you want to share through the Social Link Ad campaign? The message should grab the consumer’s attention, so it is important to be clear.
The main message serves as inspiration for the copywriters, so provide detailed information.
The copywriters will ultimately write the copies according to the guidelines and in bol style.
The main message will be translated by the copywriters into:
* Note: it is not possible to share a URL in the primaire tekst.
The following forms of disclaimers are always allowed:
Link Ad
