Copy
Within the bol brand identity:
- The copy is always white or bol blue.
- The Graphik and Produkt fonts are used.
- We only communicate rounded percentages.
Main message
What main message do you want to share through the Social Instant Experience campaign? The message should grab the consumer’s attention, so it is important to be clear.
The main message serves as inspiration for the copywriters, so provide detailed information. The copywriters will ultimately write the copies according to the guidelines and in bol style.
The main message will be translated by the copywriters into:
Link Ad
- the ‘’primaire tekst’’ – the top copy* (max. 125 characters);
- the ‘’subtekst’’ – the copy below the card* (max. 40 characters).
* Note: it is not possible to share a URL in the primaire tekst.
Instant Experience
- the ‘’intro zin’’ – the opening sentence* (max. 35 characters);
- the USP’s (max. 40 characters);
- the CTA (max. 40 characters).
Disclaimers
The following forms of disclaimers are always allowed:
- '*op de adviesprijs’ (on the reccomenced retail price) for Daily Needs products and laptops.
- ‘*op de meest getoonde prijs’ (on the most displayed price).
- Compliance rules for computer stores.
- Legal disclaimers on health products.
Unique Selling Points
On the Instant Experience cards with product images, there is space to share a USP of up to 40 characters. Therefore, please provide the (key) USPs per product so that these important features can be highlighted.