Copy
Within the bol brand identity:
- The copy is always white or bol blue.
- We use the Graphik and Produkt fonts.
- We only communicate rounded percentages.
Main message
What main message do you want to share through the Social Carousel campaign? The message should grab the consumer’s attention, so it is important to be clear.
The main message serves as inspiration to the copywriters, so provide detailed information. The copywriters will ultimately write the copies according to the guidelines and in bol style.
The main message will be translated by the copywriters into:
- the ‘’primaire tekst’’ – the top copy* (max. 125 characters);
- the ‘’subtekst’’ – the copy below the card* (max. 32 characters) - each card can have its own subtekst, or be the same under each card.
* Note: it is not possible to share a URL in the primaire tekst.
Disclaimers
The following forms of disclaimers are always allowed:
- '*op de adviesprijs’ (on the recommenced retail price) for Daily Needs products and laptops.
- ‘*op de meest getoonde prijs’ (on the most displayed price).
- Compliance rules for computer stores.
- Legal disclaimers on health products.
Unique Selling Points
On the carousel cards with product images, there is space to share a product USP of up to 40 characters. Therefore, please provide the (key) USPs per product so that these important features can be highlighted.