Guidelines Display Offsite campaigns

General

To ensure that bol is not perceived as the sender of the Offsite Display campaign, it will be designed according to the advertiser’s branding and look & feel, and should have no visual connection to bol.

This means:

• The use of the bol logo is not allowed.
• Do not use bol fonts (Graphik & Produkt).
• Do not use colors from the bol color palette or bol blue.
• Do not use specific bol texts.
• Each banner in the offsite bannerset must include a bol reference. Choose either ‘Verkrijgbaar bij bol’(Available at bol) or ‘Exclusief bij bol’ (Exclusive at bol).

Note: 'Exclusief bij bol' can only be used when the advertised products are exclusively available at bol.

Sidenote

There may be overlap in the brand identity, fonts and colors between the advertiser and bol. This should not pose any issues if it truly represents the brand's own identity.

Visuals

High resolution logo, product- and lifestyle image(s).

Provide images with a high resolution and minimum size of 1080x1080 pixels for online use.
If multiple product images are provided, please indicate which products have priority since not every format has enough space to display all products. It is also important for our designers to know the proportions/dimensions of different products.