Magdy Kandil is a marketplace & e-commerce specialist and sells own brand home, garden and kitchen items. 'When we use advertising through bol.com, we get more impressions and more clicks. That, in turn, ensures a higher organic ranking and that is our ultimate goal. We don't go for the quick turnover and really have a long-term vision. Advertising via bol.com helps us with that. If you sell a unique item with little competition on the keywords, then you don't need to advertise. But in a category with a lot of search volume, you just barely get in otherwise.'