New: in-app targeting

It has recently become possible to deploy in-app display on bol.com with contextual targeting. With this development, we can offer our advertisers even more relevance. This is nice, because about half of the traffic on bol.com comes via the app. So advertisers who don't use in-app display potentially reach far fewer visitors than advertisers who do. Because we can now target these campaigns more specifically, it is also possible to include a 'click target' in the campaign. In other words, our campaign specialists optimize to achieve as many clicks as possible. The old form of in-app advertising, i.e. without specific targeting as described above, still remains available for advertisers.