We are bol.com Retail Media Groep

Retail media for all

Welcome to bol.com Retail Media Groep. This is the place to learn more about advertising opportunities through bol.com. Because together we are changing retail to make everyday life easier.

Bol.com Retail Media Groep

We give you direct access to data from more than 11 million Dutch and Belgian customers. Our advertising solutions driven by shopper data help you make an impact on your target audience. We stand for reliable service on a quality platform with smart services and easy functionality. As a partner of bol.com, we provide you with opportunities to accelerate the growth of your business. Join us to make data-driven impact on millions of shoppers.

The BRMG team

Working together for the best result

Joris Scheepens
Chief Platform Officer

Justin Sandee
Head of Retail Media

Jan Warmolt Bödeker
Lead Sales Retail Media

Marc Liem
Marketing Manager

Simone Hamers
Marketing & Communication Specialist

Juliette Eijsvoogel
Retail Media Consultant

Kas Seijkens
Retail Media Consultant

Ken Eeldert
Retail Media Consultant

Paul Koole
Retail Media Consultant

Roadmap

We’re always improving for you. Here’s what we’re planning this year.

Q3 2022

September 13: Did you know that up to 3 times more customers can be found on bol.com during the holidays? This is the moment to start with Advertising via bol.com! Do you want to learn all about the basics of sponsored products? Join our webinar and our experts will help you to start your first campaign. This way you will be ready for the peak season! Check out the Partnerplatform or the Supplierplatform.

Did you attend a webinar and have questions about sponsored products? Then ask them during our live Q&A chat from 10:00 - 11:00. Our experts will answer your questions via the chat. Click on the button on the right and go directly to the Q&A! Check out the Partnerplatform or the Supplierplatform.

We are going to do this through 'My Assortment' within the SDD. Here an advertiser can see which items are suitable to advertise with.

Across the platform by exploring new positions.

Q4 2022

Within the SDD, advertisers receive advice on how to optimize their existing sponsored products campaigns.

4 October: Wondering how to reach your customers as good as possible with your sponsored products campaigns during the holidays? Our bol.com experts will tell you all about it in this webinar. You'll discover how to optimize your campaigns and get the latest tips from a partner. Please note: this webinar is for experienced sponsored products users. Check out the Partnerplatform or the Supplierplatform.

Did you attend a webinar and have questions about sponsored products? Then ask them during our live Q&A chat from 10:00 - 11:00. Our experts will answer your questions via the chat. Click on the button on the right and go directly to the Q&A! Check out the Partnerplatform or the Supplierplatform.

Across the platform by exploring new positions.

October 13, 2022: We'll be talking to several external experts who will tell you all about Advertising via bol.com during the peak season. Ask all your questions to make sure you really perform optimally during the holidays! Our experts will answer them live in the studio. Do you already have questions? Send them to: adverteren@bol.com. Check out the Partnerplatform or the Supplierplatform.

Improving the relevance of sponsored products across the platform.

With the Share of Voice report you get insight into the share of impressions and clicks of your campaign compared to other advertisers in a given period. The report will be available on search term and category level. It will be available first through the Advertising API.

Agency advice

Don't have time to set up your campaigns yourself? Or would you like someone to help you? Our agencies give you advice on how to sell efficiently via bol.com - whether it is about putting your product information online or mapping out your strategy. We have selected a number of agencies that can help you with this!

What can we do for you?

Please contact us

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