We are bol.com Retail Media Groep

Retail media for all

Welcome to bol.com Retail Media Groep. This is the place to learn more about advertising opportunities through bol.com. Because together we are changing retail to make everyday life easier.

Bol.com Retail Media Groep

We give you direct access to data from more than 11 million Dutch and Belgian customers. Our advertising solutions driven by shopper data help you make an impact on your target audience. We stand for reliable service on a quality platform with smart services and easy functionality. As a partner of bol.com, we provide you with opportunities to accelerate the growth of your business. Join us to make data-driven impact on millions of shoppers.

The BRMG team

Working together for the best result

Arjen Heida
Director BRMG

Justin Sandee
Head of Retail Media

Tomas van Gils
Lead Retail Media

Jan Warmolt Bödeker
Lead Sales Retail Media

Marc Liem
Marketing Manager

Simone Hamers
Marketing & Communicatie Specialist


We’re always improving for you. Here’s what we’re planning this year.

Q1 2022

Q2 2022

Q3 2022

Agency advice

Don't have time to set up your campaigns yourself? Or would you like someone to help you? Our agencies give you advice on how to sell efficiently via bol.com - whether it is about putting your product information online or mapping out your strategy. We have selected a number of agencies that can help you with this!

What can we do for you?

Please contact us