'I already saw my sales increase after one week.'

'If you take bol.com seriously and want to grow, you also bet on Advertising through bol.com,' is what partner Yves de Rudder, from Smophy, thinks. He prefers not to use traditional advertising. 'In that case, your target group is so broad that it doesn't provide any return. I prefer to use my advertising budget on a platform where I can directly target potential customers and where the results are measurable.'